Innovative natural food supplement company Works
with Water Nutraceuticals has secured distribution with 350 Boots stores
across the country for its range of health supplements. The three products,
each developed to aid a specific health problem such as high blood pressure,
high cholesterol and acne, will be available at selected stores from 30th
January 2011:
Help: clear skin - formulated
to help reduce the appearance of acne
Help: blood pressure - formulated to help reduce
high blood pressure
Help: cholesterol - formulated to help reduce
high cholesterol
The brand has worked together with design agency Elmwood
and Boots to improve the packaging to enhance the premium positioning within
its product category and communicate the key product benefits more effectively
to consumers.
“We simplified the messages on pack so consumers
can instantly understand what the products deliver in terms of health and
ease of consumption“, says Jules Birch, founder and Managing
Director of Works with Water Nutraceuticals. “People
make a purchasing decision in seconds and we want to make things as simple
and clear as possible for them, whilst also improving stand out on shelf.”
“It will be fantastic to finally see our products
on shelf in Boots as it is such a key retailer in the UK pharmacy market,
particularly in the eyes of the consumer”, says Jules.
“As well as significantly broadening our distribution, a Boots presence
continues to build brand awareness, and is a very important milestone in
the relatively short history of the company.”
“2011 is another busy year for us as we are in
the final development stage of a completely new delivery format, which we
plan to launch early summer, plus we are also planning on re-entering the
ready-to-drink sector, enabling us to continue our brand extension beyond
the Vitamin, Minerals and Supplements category.”
Works with Water Nutraceuticals products are also available
from Asda, Tesco, Waitrose, Ocado and Holland & Barrett and online from
www.workswithwater.co.uk.
For additional information, images or samples,
please contact Sarah Vrancken (SVPR) on sarahvrancken@press-london.co.uk
or 07891 828 787.
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