is available exclusively at Boots and Waitrose.
Innovative UK brand Works with Water Nutraceuticals has launched a new ready-to-eat gel supplement that looks and tastes like an indulgent treat, but is specifically formulated to help lower cholesterol. Aptly named (RRP £9.99), the product will be on shelf from 1st October across selected Boots and Waitrose stores nationwide.
doesn't need to be mixed with a drink, but instead can be eaten straight out of the sachet. It is perfect for those who are always on the go and are looking for a heart health supplement that fits their busy life.
The tasty orange flavoured contains active plant sterols, which are scientifically proven to help lower cholesterol when consumed as part of a healthy diet.
The European Food Safety Authority (EFSA) has approved plant sterols as one of the first food ingredients to have proven heart health benefits[1].
Plant sterols are plant compounds with a similar chemical structure to cholesterol and are known to reduce the absorption of cholesterol in the human body[2]. They are present in vegetable oils, nuts, seeds and grains[3] , but to activate the cholesterol lowering effect, a person needs to consume at least 0.8g of plant sterols daily[4], which corresponds to one gel stick a day.
is free from artificial colours and flavours, suitable for vegetarians, vegans, diabetics, coeliacs and anyone on a calorie controlled diet.
Stockist details
will be available from Boots and Waitrose from 1st October.
Other products from the Works with Water Nutraceuticals range – including help: blood pressure and help: clear skin – are available from Superdrug and Holland & Barrett as well as Boots and Waitrose.
For additional information, images or samples, please
contact Sarah Vrancken (SVPR) on sarahvrancken@press-london.co.uk or 07891
828 787.
Footnotes:
[1] European Food Safety Authority (EFSA), Scientific opinion on the substantiation of health claims related to plant sterols and plant stanols and maintenance of normal blood cholesterol concentrations, EFSA Journal 2010, p1813
[2] Alvin Berger, Peter JH Jones and Suhad S Abumweis, Plant sterols: factors affecting their efficacy and safety as functional food ingredients, Lipids in Health and Disease, 2004
[3] Alvin Berger, Peter JH Jones and Suhad S Abumweis, Plant sterols: factors affecting their efficacy and safety as functional food ingredients, Lipids in Health and Disease, 2004
[4] European Food Safety Authority (EFSA), Scientific opinion on the substantiation of health claims related to plant sterols and plant stanols and maintenance of normal blood cholesterol concentrations, EFSA Journal 2010, p1813
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