The
problem
The UK has one of the highest average cholesterol concentrations
in the world, with as many as 66% of UK adults living with blood cholesterol
levels that are higher than recommended1. Having high cholesterol
affects your heart and blood vessels and increases your risk of developing
cardiovascular disease (CVD), which is the UK’s biggest killer2.
High cholesterol causes fatty deposits (known as plaques)
to build up inside the blood vessels. In time, the blood vessels supplying
the heart may become so narrow that they cannot deliver enough oxygen to
the heart muscle. This can cause chest pains (angina) and if a fatty plaque
breaks off, it may cause a blood clot which can block blood flow to the
heart (heart attack) or brain (stroke).
The solution
uses the
power of nature and science to tackle the problem of cholesterol. This innovative
nutraceutical product is designed to bridge the gap between
nutrition and pharmaceutical drugs, incorporating the best of both worlds:
natural ingredients with clinically proven health benefits.
contains 100% natural ingredients including barley beta
glucan – extracted from barley by using advanced scientific
methods – and has been proven to deliver results after a minimum period
of six weeks. All health claims are supported by clinical studies. For more
information, please have a look at the ‘How it Works’ section.
Take a sachet of
twice a day – just add it to your favourite juice or water & juice
dilution - for a minimum of six weeks for best possible results.
Our promise to our customers is what we call the ‘timeline
to efficacy’ – people should see an improved cholesterol
reading after six weeks of twice-daily use of . However, every person is unique in their genetic makeup,
and if results cannot be seen after this period of use, we recommend that
you seek an alternative solution.
How it works
Clinical research has shown that taking 3 to 8g of barley beta glucan a
day, the key ingredient in ,
reduces the ‘bad’ cholesterol (LDL cholesterol) by an average
of 10-14%3. These results have been confirmed by the EFSA (European
Food Standards Agency) in 2009 after analysis of the clinical research into
the cholesterol-lowering benefits of beta glucan4.
The EFSA is extremely cautious about allowing food brands
to make health claims for its products and ingredients. However, after a
period of research and consultation, the EFSA Scientific Panel approved
beta glucan as one of the first food ingredients to have proven health benefits5.
Beta glucan is the soluble fibre naturally found in the
cell wall of cereal grains. It is present in barley, but to activate the
cholesterol lowering effect, a person needs to consume at least 3g of barley
beta glucan daily. The easiest and most effective solution to ensure you
get your necessary daily intake of barley beta glucan is to simply take
a sachet of twice a day.
At high doses, barley beta glucan is thought to be as effective
as some cholesterol-lowering medications. In a one year clinical trial,
adults consuming 16g of barley beta glucan per day as part of a diet containing
a range of cholesterol-lowering foods, had cholesterol level reductions
similar to those achieved by statin drug interventions6.
At the moment, anyone judged to have a one in five or greater
risk of developing cardiovascular disease over 10 years is advised by the
NHS to take a statin. Although millions of UK adults take statin drugs to
reduce heart attack and stroke risk, recently there has been much debate
over the side effects7. help: cholesterol offers an effective alternative
to statins and is ideal for people who are looking for a more natural and
holistic solution to their cholesterol problem.
Who would benefit
is especially suitable for:
- People with a family history of high cholesterol
- People with an increased risk of having high cholesterol
due to lifestyle choices (poor diet or fitness levels) or other factors
such as during menopause.
- People who have mildly high cholesterol levels between
5 to 6.4mmol/l (ideal level is less than 5mmol/l)
Those who have a cholesterol level higher than 6.4mmol/l
are advised to consult their doctor first to discuss their health situation
and options.
is free from
artificial colours, flavours and preservatives and is suitable for vegetarian
and diabetics and anyone following a calorie controlled diet.
is available
from Asda, Waitrose and Holland & Barrett stores (Boots from January
31st 2010) and online at www.workswithwater.co.uk, priced at £16.79.
Visit www.workswithwater.co.uk for more information.
Notes to editors:
1 Source: NHS Choices - www.nhs.uk
2 Source: British Heart Foundation
3 Behall, KM, Scholfield, DJ and J Hallfrisch 2004a. Diets containing
barley significantly reduce lipids in mildly hypercholesterolemic men and
women. Am. J. Clin. Nutr. 80: 1185 1193
4 Behall, KM, Scholfield, DJ and J Hallfrisch 2004b. Lipids significantly
reduced by diets containing barley in moderately hypercholesterolemic men.
J. Amer. Coll. Nutr. 23: 55-62
5 Scientific Opinion on the substantiation of health claims related to beta
glucans and maintenance of normal blood cholesterol concentrations (ID 754,
755, 757, 801, 1465, 2934) and maintenance or achievement of a normal body
weight (ID 820, 823) pursuant to Article 13(1) of Regulation (EC) No 1924/2006
6 Scientific Opinion on the substantiation of health claims related to beta
glucans and maintenance of normal blood cholesterol concentrations (ID 754,
755, 757, 801, 1465, 2934) and maintenance or achievement of a normal body
weight (ID 820, 823) pursuant to Article 13(1) of Regulation (EC) No 1924/2006
7 Jenkins DJA, Kendall CWC, Faulkner DA, Nguyen T, Kemp T et al
2006. Assessment of the longer-term effects of a dietary portfolio of cholesterol-lowering
foods in hypercholesterolemia. Am. J. Clin. Nutr. 83: 582-91 Source: http://news.bbc.co.uk/1/hi/health/8695102.stm
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