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Biography on Jules Birch, Founder and Managing Director

 

Jules Birch is the founder and driving force behind Works with Water Nutraceuticals – the UK's first company to develop a range of soluble food supplements containing ingredients which are clinically proven to have a direct impact on health problems such as blood pressure, acne and cholesterol.

The term nutraceuticals defines products that contain targeted ingredients considered to provide specific medicinal and health benefits.

 

Jules, who lives in Lancashire’s Ribble Valley with her husband Robert, has more than 20 years management experience in the confectionery, pharmaceutical and nutritional sectors for companies such as Norton Healthcare, Glisten confectionery and VitaPak, where she was Marketing Director for three years.

It was whilst researching nutritional ingredients that she was first introduced to global ingredients specialist DKSH and it was with their support and encouragement that she established the company. DKSH’s global reach allows Works With Water to develop nutritional products which are approved for use throughout Europe, US and Asia, critical in respect of the EU Health and Nutrition Claims Regulations.

Works with Water only formulate with functional ingredients which have solid, human-trialled science to support specific health claims.

The key ingredient levels used in the final formulations ensure that the consumer can easily receive the RDA (recommended daily allowance) to achieve the specific health benefit as dosages are specifically aligned against clinical trial data.

In June 2009 the company launched a range of first-to-market natural soluble food supplements to help maintain healthy blood pressure, prevent acne and will soon be launching a line to help manage cholesterol levels, all in sachet delivery format to allow consumers to add to their beverage or soft food of choice for ease of consumption.

This product development allows the company to further its 2009 expansion into mainland Europe, US and Asian markets in response to global consumer interest.

The company is committed to developing products in which the consumer can have complete confidence in their proven effectiveness. Products in development include benefits for satiety, brain health and immunity.
 

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